World-Class Coaching

Elevate Your
Performance

Science-driven coaching and personalized training programs for cyclists ready to reach their full potential

1:1 Personalized

Coaching Services

Work one-on-one with expert coaches who create personalized training programs tailored to your goals, schedule, and current fitness level. From beginners to elite racers, we provide the guidance and support you need to reach your full potential.

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Custom Training Plans

Personalized programs built around your goals, schedule, and fitness level with weekly adjustments

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Data Analysis

In-depth power analysis, performance metrics, and actionable insights to optimize your training

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Race Strategy

Expert race preparation, tactical guidance, and peak performance strategies for competition

Our Approach

Every Athlete Deserves Personalized Attention

We don’t believe in cookie-cutter training plans. Every program is meticulously crafted around your unique goals, schedule, and current fitness level.

Whether you’re a weekend warrior chasing personal bests or an elite competitor gunning for podiums, our coaching scales to meet you exactly where you are.

Digital Platform

SONIC Online

Your complete online training hub with exclusive content, workout libraries, and community access

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Training Library

Access hundreds of structured workouts and training plans for all levels

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Video Content

Exclusive technique videos, form guides, and coaching insights

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Live Q&A Sessions

Weekly live sessions with coaches to answer your training questions

Education Hub

Sterling Sports Academy

Structured learning programs for cyclists at every levelβ€”from first rides to championship racing

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Beginner Academy

Master cycling fundamentals, bike handling, and build your first aerobic base with confidence

  • βœ“ Getting started guides
  • βœ“ Basic training principles
  • βœ“ Nutrition basics

Start Learning

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Intermediate Academy

Develop power zones, improve FTP, and master interval training for next-level performance

  • βœ“ Power-based training
  • βœ“ Interval workouts
  • βœ“ Recovery strategies

Continue Learning

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Advanced Racing

Race tactics, peak performance strategies, and advanced methods for competitive cyclists

  • βœ“ Race tactics & strategy
  • βœ“ Periodization methods
  • βœ“ Peak performance

Master Racing

Success Stories

Hear from Our Athletes

Real results from real athletes who trusted us with their training

Sterling’s coaching transformed my approach to training. My FTP increased by 25 watts in just 12 weeks, and I finally podiumed at my A-race.

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Sarah Mitchell

Cat 2 Road Racer

The personalized attention and data analysis gave me confidence in every workout. Best investment I’ve made in my cycling career.

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Mike Rodriguez

Amateur Racer

From struggling to finish centuries to competing in stage racesβ€”Sterling’s program unlocked potential I didn’t know I had.

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Jessica Chen

Endurance Athlete

Join Us for Epic Training Adventures

Experience world-class training camps in stunning locations. Combine focused training blocks with unforgettable riding experiences.

From the Alps to the Rockies, our camps blend expert coaching, structured workouts, and incredible camaraderie with fellow cyclists.

View Upcoming Camps

Training Insights & Travel Guides

Expert coaching advice and destination guides

November 7, 2025

Join Me Nov 30th For ’26 Training Plan Zoom!

Join me on November 30th or December 1st for my Annual Training Plan (ATP) workshop on Zoom. This free 60…

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November 4, 2025

Diving Deep INSCYD

THE WHAT AND WHY OF METABOLIC PROFILING The constant adaptation and refinement of the tools and processes of performance are…

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November 20, 2023

2024 Flanders – Roubaix Monuments Trip

Spots are filling fast for our 2024 Flanders – Roubaix Belgian Adventure. Get Trip Details Here March 28 – April…

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